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Sauff Lundin Overspill, Kent, United Kingdom
I've been told it's like I keep my thoughts in a champagne bottle, then shake it up and POP THAT CORK! I agree...life is for living and havin fun - far too short to bottle up stuff. So POP!...You may think it... I will say it! (And that cork's been popped a few times... check out the blog archive as the base of the page for many more rants and observations!)

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Saturday 31 December 2011

Blog 188: Packaging

“To perceive Christmas through its wrapping becomes more difficult with every year. “ ~E.B. White, From: The Second Tree from the Corner, 1954

And so New Years Eve is upon us.

This time last week we all observed the packages beneath our Xmas trees and were entranced and delighted with the promise of what lay within... or more honestly were just bloody delighted that packages had our very own names upon them.

Think back to before the disappointment of shower gel, chocolate and unsuitable yet seasonal accessories and focus on the packaging... it all seemed to promise so much yeah?

And that is the rub. With gifts so often the wrapping seems to promise so much...yet contents seem to deliver so little.

This is a quandary that seems to get worse and worse for me year on year.

It seems more often than not I am entranced by what can be viewed on the outside, that I anticipate just about anything my heart desires on the inside... just to discover on opening the gift... that it is no more suitable for me than a 24 year old man-child with a penchant for older women!

Yep shocking analogy but leads me nicely onto my wish for the New Year and a rather pertinent observation about packaging.

Packaging is not exclusive to gifts under the tree. Each and everyone of us get the opportunity to choose our exterior packaging. Like a present beneath the tree, we get to present to the world an exterior that may not have too much to do with what lies beneath .

We think the exterior can give clues. Just like expensive wrapping makes us think a worthy gift may be in our xmas box.... but how often does that turn out to be shower gel or some such cheap sundry item. There is little to be learnt from what lies on the outside other than the value of the exterior I am afraid!

I think the lesson we should carry forth into 2012 should be a sober one.

We should all try to remember that if we really want to get to what counts, what will sustain, entertain and enrich...we are just going to have to discount what first catches our eye and go a little deeper.

It’s only by discarding what ever is wrapped around the outside, be it totally luxe or shockingly crap, and see what it contains that we will ever get to what the gift addressed to us actually is.

Be prepared to be disappointed most times but also save a space in your emotions to be truly amazed. Sometimes what lies beneath can be unexpected and with that can be totally bloody awesome.

All gifts should be made welcome. Most of life is not a gift, so when you get something given to you embrace it. But be wary till you know what it actually is.

I'm not saying that the exterior is never a clue... of course it is. But sometimes even if it is... to hell with the packaging! Keep a little part of yourself ready to be amazed and put in awe by what you just didn't expect to find beneath the outward signs. Embrace the unexpected... don't turn your back and miss something great just because it didn't look promising... equally don't be dazzled by something that looks (at surface level) to be full of promise.

Here’s to the gifts that 2012 will bestow on us all... and the joy that is found with what lies beneath the wrapping.

(Here's also to hoping its something a little more suitable than a 24 year old man child LOL)!

Happy New Year all! - see you on the other side!

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Saturday 10 December 2011

BLOG 187: Q is not a letter

"Oh, for the good old days when people would stop Christmas shopping when they ran out of money." ~Author Unknown


I had planned to blog about my birthday as it was a BIG birthday. However my birthday falls in December. Now this is great because it is a festive time of year people are in a party mood and it is a natural time to celebrate. So Yes! My birthday was awesome. Actually seeing that word written down looks pretty poor. Let’s try it again. AweeeeeeeeeeeeeeeeeSOME! Yep that comes somewhat closer.

I had lunch with my favourite man. (Hot... naughty.. so not what I should be doing with my time), the La perla sale (85% off some of the best underwear a girl could ever dream off), shopping in New Bond Street (Yep thank you Fenwicks for not selling out like Harvey Nicks and Selfridges and remaining bloody amazing.) Followed up with supper with my parents (if you have slightly bonkers ever young parents you will know what I mean). And the gathering of the friends is to come tonight. YES... I can highly recommend having a December birthday.

But no ... you will not be getting a blog about my birthday at all. Well you will a bit as what I’m going to blog about did happen on my birthday... But it is about something that managed to really wind me up. (Which face facts is what the JaxWorld blog is all about.. so no whinging from you! LOL).

Now I get it.

London is the most awesome town on the planet. It has the architecture (if you haven’t noticed... look UP.) It has the best theatre. It has unbelievable hotels. It has a fabulous river front. It is drowned in history (had lunch a few months back with my supermodel Russian friend Marina and we found an authentic roman bath just of The Strand). It has the clubs, the bars, the restaurants and on top of this all it has more green space than any urban area on earth. I get it why people flock to London no matter the season.

But you know what ruffles my feathers?

The annual influx of international Christmas Shoppers.

Oh go home and shop in your own towns.... PLEEEEEEEAAASE??

Now I don’t mind that people flood to my city to enjoy the most fantastic retail experience on earth. I really don’t. In fact on behalf of Boris (or of the charts nutso major) I thank you or your dollar, yen, euro and shekel. BUT. Please if you are here to shop... learn the ruddy rules will ya!

In England... we have rules. Now unlike most counties we don’t have rules to keep you down or ruin your life... we have rules so that we can spare each other from the English mans worst nightmare..... Embarrassment!

We here on this lower eastern portion of this sceptred isle (oh for my non Brit readers... the lower west is another country called Wales and the upper portion is another country called Scotland... after centuries of brutality from us they kind of want independence but we won’t let them have it as the west have gold and up north there is oil)... we have a massive fear of embarrassment. (The Scots tried to capitalise on this by having their blokes wear skirts and no panties and the Welsh tried this by getting unbelievably intimate with sheep... but it didn’t work.) No... cross dressing and animal abusing does not embarrass an Englishman... what does is having to point out to a Johnny foreigner that there IS actually a QUEUE.

Call us ridiculous if you like but the reason why (when I was born) most of the world map was pink was that we have a civilised approach to shopping. We taught the world to stand in line and wait your turn - and they liked it. They called it the 'English Sense of Fair Play': The person in front of you is there for one reason and ONE reason only. He got there before you.

These days of course the world map is no longer predomiantly pink and the world does rather mock our systems... only the other day an American friend pointed out to me that the English invented in class system purely to find a reason to look down on people who are exactly the same as each other! Laugh at us if you want on any of our odd customs, we have a sense of humour and we keep some purely for the irony but when it comes to queuing we are serious.

Queuing WORKS. It is the ultimate in meritocracy. He who comes first, gets served first. You snooze you lose. SIMPLES!

However, on Wednesday I discovered to my horror, hoards of persons with accents that were not generated in these parts, totally ignoring our system (honed over centuries of trial and error and resulting in the blueprint called the SINGLE QUEUE) and messing things up for the rest of us.

Understanding that they must wait in line for services rather than barging to the front is a concept that bewilders visitors to the UK. This is not their fault; we do understand that in less-wealthy countries the only way to get access to necessities is to push yourself forward. However let me tell you about what happened in Fenwicks on Wednesday.

I had just queued to purchase a darling object from a great designer. You know how it is when you have a budget but you have abandoned it- you need to purchase and purchase quickly... any time to think will result in you having to put it back and live within your means. Queuing is great system... each second involves you taking one step closer to the cash register...it’s a slow-mo road to commitment to purchase.

Well on Wednesday ... not so much.

Not one but two thickly accented persons cut in front of me to buy unspeakable amounts of Christmas wrapping paper. They jabbered away to each other in their incomprehensible tongue giving the store assistant little choice but to wrap, pack and ring up their items. The assistant waved an apologetic eyebrow at me (we English are far too embarrassed to mutter our displeasure at rule breakers). But queue jumpers dispatched...finally it was my turn.

I put my goods on the counter.

Lord alone know why I bothered as within seconds a loud American interrupted and put her goods in front of the assistant and started asking questions about her purchases as if she was being served now.

“Excuse me” I said apologetically

(There is a tendency in England to apologise for others wrong doings... even if someone treads on your head, it is our way to apologise for your skull being in their way rather than to wait for them to apologise for causing your bonce an injury)

“Excuse me,” I repeated “I think you’ll find I was first... I think she’s serving me”

(Another peculiar thing is that we never state our circumstances as a fact... even if it is self evident that the other person is way out of line we absolutely never tell them that we find the facts to be self evident, we always say ‘I think’ as if there is a possibility that we may have misunderstood what to an idiot is clearly a breach of decorum).

The American looked rather bewildered for a nano-second, processed what I said and then pronounced that the USA had a superior service culture and no way would she be served after me back home.

“That’s as maybe” I said “But I have allowed 2 others to cut in as it was clear that English was not their first language as they may have been unable to understand the signs, but clearly you speak English fluently, so I assume you can also read it... the sign says queue starts here and I am first in the queue – this is how we do things in England... we politely queue and wait our turn”.

(Yes... we English are crap at the four second put down.... we prefer the well constructed diatribe as a method to put interlopers back in their boxes)

“Oh Em Gee!” exclaimed our visitor from over the sea “back home we don’t have this stand in line nonsense.... we get served!”

“I think you’ll find madam... back home if you ‘cut in line’ you’d be shot” I retorted.

The American recoiled and joined the queue.

Feathers ruffled by this interchange... (yes I won, but being a Brit mean that then you feel awful about it)... I had to get to a happy place. Now for me one of those happy places has to be the retail emporium Heals, on the Tottenham Court Road (TCR). Heals is the doyen for furniture stores... each floor is a film set for the life you wish you had. It’s a wonderful thing to lie on a chaise lounge in Heals and pretend your servant will be back to you in a jiffy with a cup of tea in a bone china cup.

So on leaving Fenwicks, I trotted up to TCR. Walking in London is one of the true joys in life. At this time of year, the city is decked out for yuletide. Retailers and local councils vie with each other for who can use the most light bulbs and lasers to make the best of the early darkness. By 4pm natural light is history and the city twinkles in shades of blue, pink, silver, gold, red and green. It is quite something.

The obvious lights to see are Oxford Street and Regent Street where humungous lighting rigs festoon the entire length of the boulevards. However, the smaller retail streets such as South Molton Street, St Christopher’s Walk and Carnaby Street are sights to behold decked out in extraordinary flamboyancy. Walking from Bond Street to TCR means you can take these in while absorbing the smells from street vendors roasting chestnuts, and hearing carols played on the brass instruments of the Salvation Army. If that doesn’t infuse one with the sprit of the season... then nothing will.

Except.

Walking during the winter influx of global shoppers is a trial of epic proportions. Just like our international shoppers who do not know that there is a perfectly good system in place for service... our international visitors can’t grasp the idea that stopping suddenly with no warning on the narrow streets of London is dangerous!

I get it... every few feet there is a sight to behold... we are an ingenious nation when it comes to expressing ourselves artistically. I do understand that our international visitors wish to capture as much of what they see on camera so they can show the folks back home. But what I don’t get is why, when walking in a throng of people they suddenly stop, rummage in their bags for cameras then start zig zaging about snapping away. They seem oblivious to the fact that stopping suddenly causes everyone behind you to collide with each other!

We’re BRITISH. We’re quite happy NOT to have physical contact with each other! I cannot explain how traumatic it is for us to have to peel ourselves of the person in front – or how excruciatingly embarrassing it is to apologise to someone –without any eye contact of course- for being almost erotically intimate with them when that was certainly NOT your intent!

On that short walk from Fenwicks of Bond Street to Heals of TCR... I must have been intimate with the backs of at least thirty people. And the culprit each time... a visitor with a camera.

What makes things worse is that, because they have been shopping, they have half a dozen bags. When the camera muse strikes them... they simply plonk their bags down on the pavement and start snap-snapping away. Which means (as an on-coming pedestrian) I find myself tangled in the bag handles... or worse standing on their present for Aunty Flo.

But hey ho!

You know what I love about London?... all you have to do is turn a corner and tranquillity returns.

I did just that on Wednesday evening.

Having been twice queue-jumped then had disagreeable words with the thrice attempt, peeled myself of the backs of people and tripped over a slew of pavement bags. I hung a left into Columbia road.

Suddenly the hustle and bustle melted away into a charming neighbourhood of cobbled streets and enclave of traders offers vintage fashions, quirky artworks, funky homewares and irresistible deli goods. Usually Columbia Road is only open on Sundays when the flower market is on but on the Chrimbo run up they open late on Wednesday and the 40 or so retailers also offer refreshments, music, and entertainment while you shop.

And you know what.... after a gingerbread latte under a Victorian street lamp... the bah and the humbug melted out of me. A lovely American tourist and I struck up a conversation about which movies Columbia Road had featured in as a film set and I even offered to take a couple of snaps for a group of giddy French girls who were over for a spot of Christmas shopping:

“Ziss is soh coowl... we don’t ave ziss in Pari” one of them drooled.

And you know what... they don’t.

Sometimes it takes international Christmas shoppers to help grumpy residents of ol’ London town like me stock up on some seasonal cheer!

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Sunday 27 November 2011

BLOG 186: Flashy Neighbours

Dressing is a matter of taste, and I've met very few glamorous types with good taste." Keith Watson

Nights out with good mates remain one of the highlights of my life. Yeah parenthood is pretty awesome, and being able to fund roof over head and put food in belly is an achievement but being able to go out with great mates and shake booty to old skool tracks and sink rosé is also pretty much up there on reasons to be cheerful list. You fret about what to wear, then fret about transport, then forget to continue to fret about either as once in the venue you drink, chat and dance with mates and even make a few new ones. Not exactly the most difficult formula clothes+transport+ good times= night out. What is not to be cheerful about!

The fretting about the clothes thing has usually been resolved with a sparkly top over a pair of jeans, a bit of lippy, and a couple of inches on the heel. The transport problems have been resolved by going out locally due to south east London/north Kent having dire transport links to the rest of London. And seeing I do live sauffeayst lundin into nauff khent there is a plethora of brilliant venues in which to meet my mates... the area is renowned for its love affair with dance music, so once the gang is all together under one roof... we’re onto good times.

However... a couple of things have changed recently. Our transport links have improved and suddenly the old formula seems to have got infected with a virus.

Last night I went out with my mates for a wobble around the handbag... and although I swear I was definitely out in my own locale...(I could tell... the crowd was doing the “woehoes” in the Fatback Bands “I found Lovin” with such passion an gusto. [Chanting ’Woehoe’ in the musical interlude whilst slightly bent forward, one hand over heart other arm splayed outwards, slightly over emotional shaking of head, all whilst stepping side to side]... everyone but my friends and I looked as if they had escaped from an episode of Jersey Shore...or worse... The Only Way is Essex!

What the HELL was with the very dark spray tan, obvious and huge hair extensions, massive fake eyelashes and nails, thick drawn on eyebrows and boobs pushed up so high that they sit under the chin. (And that was just the guys!!!) No seriously... I had to check the sat nav... for one moment I thought I was not out in south east London/north Kent. But sat nav defo said Latitude 51.41492 and Longitude 0.11493. I was still located sauffeayst lundin into nauff khent.

Should you be unfamiliar with the locale so Google sauffeayst lundin into nauff khent Google would bring up anything between Blackheath and Chislehurst with a side serving of Bromley and Dartford. Now, in this locale we take our nights out pretty seriously and you will find that everyone is catered for from age of majority through to age of retirement. (Though usually in different venues!)

However you can expect to feel the power of the bass wherever you go in the area for a night out. We have a history of dance culture going back into the fog of time, but the prevailing temperature is based on the SauffEaystLundin Soul Movement of the late 70’s. This historic change brought about a hitherto unknown phenomenon of even Caucasian males being able to dance extremely well. All our guys dance, all our girls dance... it’s kind of what we do... and we do it well. In fact our little pocket of London is kind of known for dressing for dancing rather than glamour. Not being able to cavort about in the centre of town due to shockingly bad transportation links meant that we made up our own rules and have been influenced more by the modesty of our home county Kent, than the big city we are nominally part of. Mottingham to Maidstone, it has always been more about busting moves than busting out. But yeah we scrub up well, but face facts we were the last place in the Greater London Urban Area to ban leisure footwear in night clubs.

London’s influence on South East London and North Kent was weakened due to the fact that historically we have not been linked to the rest of the city by tube. This means that a night out in the city poses a logistical nightmare when getting home. Black cabs frequently refuse to take people who live in any suburb home for fear of losing the more profitable short fares in centre of town. Those who live in the far flung East, West North and South West suburbs were serviced by underground trains that would run at antisocial hours. However SauffEaystLundin would become inaccessible after 10.30 when the last overground train would leave Charing Cross. Once a Black Cab driver caught wind of the dulcet tones of a SauffEaystLundin accent it was metre off for hire sign down. Geographical isolation followed. However, nothing can remove a SauffEaystLundiners right to party so to overcome this we created our own micro-society; we created party towns where we can wobble around our handbags till dawn without fear of hearing another accent. Nothing keeps a SauffEaystLundiner away from a good night out...after all WE are the people who invented the “woehoes” in the aforementioned Fatback Band classic.

However, a few years back, the powers that be finally looked at the map of London and pondered why it was that the tube network went no further south east than New Cross. They decided to have a good look around and thought “my goodness (!) there is infrastructure here... houses, schools, shops, churches.... loads of cafes bars restaurants and clubs.... and no frickin tube!!!”. So they connected us to the city via the DLR and Jubilee line extensions. Now I’m not ungrateful... it’s bloody nice to be able to get to London City Airport in half an hour or less. BUT... what those lovely city planners did not notice they did... was connect us closer to Essex.

Now we have the DLR and Jubilee line there is just one place we can get to quickly all day and practically all night.... Essex. It is now possible for the residents of sauffeayst lundin into nauff khent to find themselves in Brentwood (39 minutes) faster than finding themselves in Brent (65 minutes). Which in simple terms means ... it’s easier to get to Sugar Hut than Wembley from here!

Now for those of my readers who do not quite get the delicate politics of the geography of outer London. Here goes.... The Greater London Urban Area is the conurbation or continuous urban area based around London. Basically; South West London runs into its “home county” of Surrey, which kind of starts at Croydon and dissolves into rural Surrey after Woking. West London runs into its “home county” of Middlesex which kind of starts at Hayes and dissolves into rural Middlesex after Heathrow. Then North London has the “home county “of Hertfordshire which kind of starts around Elstree and dissolves into rural Herts around Potters bar. Of course SauffEaystLundin has the “home county” of Kent which kind of starts after Eltham and dissolves into rural Kent after the river Medway.

The East End of London overspills into Essex... which doesn’t quite recover from the shock until you get to the other side of Colchester... by which time you are practically in Suffolk!

Now every country has their Essex, and I have no disrespect for our upwardly mobile county. I’m not a snob about new money and deeply respect the self made men and women who work hard for their money and love to spend it on ‘improvements’.

Maybe if we good people who live between Mottingham and Maidstone spent less time wobbling round our handbags and practicing our dance moves, we too could have built empires in the worlds of construction, and hairdressing.

However such the new proximity of our flashy neighbours to the east... we cannot fail to be dazzled by them. Suddenly we appear to be the dullards compared to the glamour of them over the river spray tanning themselves into another race, attaching wefts of fake platinum blonde or midnight black hair to their mousy heads, pumping up their boobs and lips and finding themselves the shortest skirt and highest heels in Primarni.

The isolation of our little SauffEaystLundin bubble has been burst. Face facts - many of sauffeaystlundin’s famed dance venues are much more glamorous than the persons within them. So having closer proximity to the painted, inflated and powdered folk of Essex has of course made us think a sparkly over a pair of jeans doesn’t measure up.

And judging by last night we have taken the next steps... we are emulating their look.

However... I think we may just save ourselves.... from ourselves.

Our flashy neighbours look is perfect for the Sugar Hut where no one really builds up a sweat due the phenomenal amount of preening and posing involved. But who are we SauffEaystLundiners trying to kid.... two bars of The Plastic Population and we’re Slaves to the Vibe - Aftershoc stylee! It’s not a pretty sight all that sweat streaked slap. – but we can’t help ourselves.... we like to dance!

I reckon the dance will win... we just can't pull off the Barbie and Ken stuff and pull off moves worthy of Ciara and Chris Brown at the same time. I'm noted that by evening end false eyelashes were put away and a few comments were being uttered in the ladies that push up bras really don't offer much support when droppin it like it's hot!

Here’s hoping that on this trend....The Only Way is Up!

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Sunday 20 November 2011

Blog 185: The holidays are coming


“Xmas ads are the great lie at the heart of British culture, heralding the annual ritual of expensive titillation, futile fix, followed by months of debt and regret.” Stuart Jefferies

It’s odd for anyone who is not British to understand this... but Christmas doesn’t begin for us with remembering Mary and Joseph’s journey to register for tax, it does not begin with this years micro-celebrity turning on the Regent Street lights, it does not begin with the X-factor/Strictly ratings war. No... the run up to Christmas in the UK is marked by the BIG (and I mean BIG) Christmas Advert.

Now to my readers who do not live in the UK, this uniquely British phenomena, this is one more example of how nutso we are on this little island, but hey(!) We invented the television and we are a nation of shop-keepers, so it is only right and proper that at the end of the year these two elements come together and that we as a nation are transfixed.

When I was a child Christmas was not coming until the commercial break in Coronations Street was entirely taken up by Woolworths. “Have a cracking Christmas... at Woolworths” some lowly paid backing singer would warble. Then a slew of Woolworth merchandise would be lovingly stroked by a parade of frenetic dancers who would (now here was the exciting bit) be interspersed with celebrities of the day. The Woolworth Christmas advert was a master stroke of TV, all singing all dancing – they were like a mini-cabaret... and the nation was obsessed with them.

“Oh isn’t that Anita Harris and them two from the Goodies inviting us to ‘have a cracker of a Christmas shopping spree’!” “Oooo isn’t that Kid Jensen over by the record counter?” “I swear that is Dave Lee Travis behind that trombone.” And of course the big one screeched across every home in the land : “ Look Look Look! It’s Bruce Forsyth!!!”

Yes my family (like every family of the time) would spend the next six weeks of the run up to the celebration of the birth of our Lord, shouting out the names of celebrities as they appeared. To us like every family in the land celebrities singing and dancing and suggestively stroking a bottle of old spice meant Yuletide was a-coming.

Decades later the BIG Christmas advertisement from the BIG stores still means it is THAT time of year again folks.

Although mince pies and tinsel have slowly been filling the racks of our high street stores since August, I never felt that Chrimbo was upon me this year until I found myself in floods of tears watching the John Lewis advertisement.

This master stroke of manipulative viewing is set to one of 1980’s anti-establishment band The Smiths songs ‘Please, Please Please’ turned into a winsome classic by the sweet tones of Slow Moving Millie . It features a 7 year old boy wishing time away as he waits for Christmas. Greedy little sod we all think until the pack shot reveals he was just waiting to give the present he has been hiding all year in his room to his parents. Awwww... the message of Christmas IS still alive... it IS far better to give than receive. And the big plump tears rolled down my face as the spirit of season also flooded me.

Mind you not all the BIG stores are pumping out that message... Littlewoods have their huge Xmas advert set in a school Christmas concert where the kids sing out what great gifts their mother is buying from thus named company. (Message: Kids expect high quality brand name stuff or you are a failed parent)

High street chemist Boots (one time winner of Xmas ad of the year with their now legendary Christmas office party ad) have chosen for Christmas 2011 to show us a crack squad of women (think Charlie Angels) providing all the Xmas treats and pressies without any assistance from a male of the species. (Message: No this isn’t liberation – this is the sad reality... doing Xmas is a job for the girls).

Meanwhile supermarket Waitrose has gone all Harry Potter on us with Hogwartesque Academy of Christmas Food Magic being run by chefs Delia Smith and Heston Blumenthal. (Message: you can still say you made it yourself as it’s not ALL pre-made) One expects low budget from chav favourite Iceland, who have Xfactor 3rd place a few years back Stacy Solomon ‘Driving Home for Christmas ‘to plates of easily defrosted food (Message: no one cares if you made it yourself, it’ll be ready in 2.5 minutes in the microwave)

Sainsbury’s clearly still in the gloom from losing £millions so it really shows their heart was not in it when they made their Xmas mega ad. They have a bizarre but suitably gloomy advertisement with chef Jamie Oliver doing traditional dinner served to traditional panto characters. (Message: Oh no we didn’t... oh yes we did) But the biggest shock of the season being Marks and Spencer going decidedly low rent by having the no talent line up of this years Xfactor appearing in their big budget, overly long Christmas production. (Message: ?????)

My heart though (like many others) must go out to Freddy Flintoff. If you happened upon Kingston-upon Thames during the final days of summer you may have seen Freddy filming his debut Morrison’s Christmas extravaganza. Trying to present the supermarket as some kind of German outdoor Christmas market, Freddy got to dance through the streets of Kingston, in a blizzard of fake snow, testing food as he went. (It is a sad thing when a Cricket career ends earlier than expected – but our Freddy has to pay the rent somehow!). In the broadcast version though, it really does look like winter and the final pack shot has our Freddy on a Christmas feris wheel rising high above the town as a choir of angelic kids sing a Take That classic and the church bells ring. Freddy is such a man of the people he even finds time to chat to an elderly gentleman on the seat beneath his on the Feris Wheel of Christmas Well Done.

I saw that advert while I was round my parents house, and I must say, it took me right back to those early days of the Woollies chrimbo special.

As the gentleman turned to speak to Freddy and his face was revealed to camera ... my mother shrieked:

“Look, Look Look!! It’s Bruce Forsyth!!!”

That made it OFFICIAL... it must be that time of year again then!

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